Aruma is an Australian not-for-profit organization that provides a range of disability services to individuals with disabilities. Aruma focuses on creating opportunities for people with disability to live their best lives by offering tailored support that encourages independence, community participation, and personal growth.
Aruma’s mission is focused on empowering people with disabilities, providing choice and control, and supporting their full participation in society. They work in partnership with families, carers, and other service providers to ensure the best possible outcomes for each individual.
The organization operates under the National Disability Insurance Scheme (NDIS) in Australia, offering services that align with the individual funding and support plans of people with disabilities.
Showing people with a disability participating in activities they love and living life on their own terms allows the community to see how when given support as well as greater choice, control and freedom, that people with disabilities are empowered.
Putting their very own customers front and centre, we’ve created an advertisement starring our customers as they enjoy being with friends, working and doing things they are passionate about, without obstacles.
Being better
Moved the needle on Aruma's NPS from 35 to 44 after the launch of the campaign.
162% Increase
Unique web users climbed up t a 162% increase in unique web users (vs prior year).
A great brand
The brand work was selected in The Australian Business Awards in 2022.