Everlight Radiology — a global teleradiology provider operating a “follow-the-sun” model to deliver 24/7 reporting across the UK, Ireland, Australia, New Zealand and South Africa. Their network includes 800+ consultant radiologistsand delivers ~2 million reports annually.

In a specialised, highly regulated B2B healthcare category, many providers appear similar. Everlight needed to signal clear differentiation (quality, speed, global coverage), build institutional trust (standards, accreditations), and attract top radiology talent — all while speaking to two audiences: hospitals/health systems and clinicians.

Everlight’s operational model is a true edge: “follow-the-sun” means it’s never “after hours.” That operational truth could become the brand truth, supported by proof points (scale, awards, accreditations) and human-centred storytelling that makes diagnostics feel both everyday and critical.

We crafted a messaging hierarchy and tone-of-voice guide for dual audiences: hospital partners and radiologists with a clear employer value proposition and recruitment brand narrative to support talent acquisition. Campaign-specific landing pages for webinars, recruitment along with creative, google display ads to woo radiologists to the brand.

Not to mention digital campaign toolkits: display banners, paid social, Google Ads with retargeting creative.

Sales enablement collateral — capability decks, one-pagers, and infographics. We also designed conference and event materials, including booth graphics, brochures, and partner kits.